Saturday, March 8, 2008

Odd fruit labels related to my life

Is this why they are eye-catching? To "get" a potential customer by presenting an image that resonates somehow? For me, grapefruit - usually peeled within an nth of peeled-ness by M (a Turk) presented jewel-style in a bowl - is a longstanding favorite emanating from happy warm by the fire mornings in the New England winter when my mother would present me with half a grapefruit, sprinkled with sugar, and topped with an impossibly red marischino cherry. M jokes about the fez all the time, usually during his long and interesting stories about the Ottoman Empire...

See John Baule's Fruit Label Book

From fruitcratelabels.com:

"What are Fruit Crate Labels?"

Since all fruits and vegetables were originally shipped in wooden crates, labels were needed for the ends of each crate to identify its contents, place of origin and to catch the eye of buyers with interesting graphic images. Beginning on the Pacific Coast of America in the mid-1880s, crate labels became America's largest innate art-form, advertising countless millions of boxes of fruit to consumers across the nation and around the globe for the past 130 years! The largest producer and user, by far, was California. But Washington, Oregon British Columbia, Florida, Australia and New Zealand, and other countries also contributed to the phenomenon. However, in the mid 1950s, due to War shortages and changes in packaging technologies, labels were no longer necessary for most of the produce industry, as pre-printed cardboard boxes replaced the older wooden crates. Some labels are still used today (2006) but only a small fraction of the numbers used before the 1960s."

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